CREATIVE
Creatives & Content

Creative that
stops the
scroll. Starts
the sale.

Most D2C creative looks good in a deck and does nothing in the feed. We brief, produce, and iterate creative from your performance data — so every asset is built to convert, not just get noticed.

Works as a standalone service or plugged into your paid media

UGC Video
Hook tested. Data backed.
CTR avg 3.8% · 12 variants tested
Static Ad
Conversion-first design.
↑ 44% thumb-stop rate
Reel / Short-form
Built for the algorithm.
Avg 2.1× organic reach
Email Campaign
Open rate: 38.4%
Industry avg: 21% · ↑ 83% above benchmark
UGC Videos Static Ads Reels & Short-form Email Design Product Photography Hook Testing Performance Briefs Creator Seeding Brand Storytelling UGC Videos Static Ads Reels & Short-form Email Design Product Photography Hook Testing Performance Briefs Creator Seeding Brand Storytelling
Why Creative Matters More Now

The feed is
noisier than ever.

Creative is the single biggest lever in paid performance. Your audience quality, your bid, your landing page — all secondary to whether the ad makes someone stop. Most brands treat creative as an afterthought. The ones that win treat it as a system.

We build that system — briefed from data, produced at speed, and iterated continuously so your creative never goes stale.

0%
of campaign performance is determined by creative quality — more than audience or bid strategy combined
0d
Average creative fatigue window on Meta before CTR drops significantly — most brands replace at 60–90 days
0×
Higher conversion rate from performance-briefed UGC versus brand-produced video ads in D2C categories
What We Produce

Every format
your brand needs.

We don't produce creative for the sake of it. Every format is chosen based on where your customer is in the funnel and what the data says is working in your category.

UGC & Creator Content

Authentic-feeling video from real creators, briefed for performance. Hook variants, benefit callouts, objection handling — all tested in-feed.

Hook scriptsCreator seedingTestimonial formatsProduct demos

Static Ad Design

Scroll-stopping static ads built for conversion — not just aesthetics. Designed with performance principles: clear hierarchy, single hook, one CTA.

Feed adsStoriesCarouselDPA overlaysRetargeting

Reels & Short-form Video

Platform-native video for Reels, TikTok, and YouTube Shorts. Structured for algorithm performance — hook in 1.5 seconds, value in 15, CTA at 30.

ReelsTikTokYouTube ShortsTrending formats

Email & WhatsApp Design

Campaign and lifecycle email templates that look great and actually drive clicks. Designed in-sync with your retention flows — copy and design working together.

Campaign emailsFlow templatesWhatsApp bannersSeasonal assets

Product Photography

Clean product shots and lifestyle imagery built for ads, PDPs, and email. Shot with performance context — so images work as hard in paid as in organic.

White backgroundLifestylePDP heroInfographics

Brand & Campaign Content

Longer-form brand storytelling — launch content, founder stories, category education. Creative that builds trust over time while still tracking to revenue.

Brand filmsFounder storiesLaunch contentBlog & SEO

"We don't just make assets. We build a creative testing pipeline — so your best-performing concept is always 2 weeks away from being discovered."

Book a Strategy Call →
How We Work

Data in.
Creative out.

Most agencies start with mood boards. We start with your ad account. Every brief we write is grounded in what the data says is working — and what isn't.

01
Performance audit
We analyse your current creative — CTR by format, hook performance, fatigue curves, winning angles. We know what's working before we brief anything new.
02
Angle mapping
We identify the 4–6 core angles that move buyers in your category — problem-led, social proof, benefit, comparison, founder story, urgency. Each angle gets tested.
03
Brief → production
Detailed performance briefs go to production. Whether that's our in-house team, your creators, or a mix — every asset is built to spec and platform-optimised.
04
Test → iterate → scale
Every new asset goes into a structured test. Winners get scaled. Losers inform the next brief. The cycle runs weekly — creative never goes stale.
Strategy Call — What we cover30 min

We'll audit your creative before the call ends.

Share your ad account access and we'll walk in with a clear picture of what's fatiguing, what angles you haven't tested, and what we'd prioritise.

Review your top and bottom performing creatives
Identify untested angles with high conversion potential
Recommend the 3 assets we'd produce first and why
Outline a 30-day creative testing roadmap
0d
From brief to first live test
0×
Avg CTR lift from our hook testing
0+
New variants tested every month
0
Extra spend needed to improve performance
Book a Strategy Call
Why We're Different

Performance creative.
Not just pretty ads.

A lot of agencies make great-looking content. We make content that moves metrics. The difference is in how we brief, how we test, and what we optimise for.

Generic creative agency
Loopgro creatives
Brief based on brand guidelines
Brief based on your ad account data
1–2 hero concepts per month
8+ variants tested monthly
Optimise for aesthetics and awards
Optimise for CTR, CVR, and ROAS
Creative treated as separate from media
Creative briefed alongside paid strategy
No feedback loop — produce and forget
Weekly test results feed next brief
Platform-agnostic production
Platform-native — Meta, Reels, YouTube built differently
What You Get

A complete
creative system.

Creative isn't a one-time project. We build a continuous pipeline — so your brand always has fresh, tested assets ready to run.

📋
Performance briefs

Data-driven creative briefs that tell producers exactly what angle, hook, and format to build — and why.

🎬
Video & UGC assets

Platform-native video — UGC, reels, product demos — in every aspect ratio your campaigns need.

🖼️
Static & design assets

Feed ads, stories, carousels, and email designs — built with conversion hierarchy, not just brand consistency.

🔬
Test results & learnings

Weekly reporting on what's winning, what's not, and what the data says to produce next. The feedback loop never stops.

Who This Is For

Right if this
sounds familiar.

Running ads but creative is fatiguing fast
CTR declining, ROAS dropping — you need a fresh testing pipeline
Using a creative agency that doesn't understand performance
Beautiful work, zero connection to what actually moves metrics
Spending ₹3L+ monthly on paid — creative is the bottleneck
Media budget is there but creative quality is holding ROAS back
No structured testing — same 2–3 ads running for months
No system to test angles, hooks, or formats at speed
Want creative and paid strategy working from the same brief
Tired of briefing two separate teams with no shared context
Strategy Call — What to expectSlots available this week

30 minutes. We'll find your biggest creative gap.

Share access to your ad account before the call. We'll walk in already knowing which angles are fatigued, which haven't been tested, and what we'd prioritise first.

Live review of your top and bottom performing creatives
3 untested angles we'd brief immediately
30-day creative testing roadmap
Honest fit assessment — standalone or as part of paid
Book a Strategy Call
Not the right fit if you're
Pre-launch — no data to brief from yet
Looking for brand identity or logo design work
Spending under ₹1L/month on paid media
Only need a one-time shoot, not an ongoing system
CONVERT MORE
Your next winning creative

Brief smarter.
Convert more.

One call and we'll show you exactly what creative angles you're missing — and what we'd build first to move your metrics.

30-minute call No commitment Works standalone or with paid D2C brands only
Ready to scale?

Get 30 minutes with our team — no pitch, just strategy.

LoopGro

Growth partner for D2C brands. One partner. Every touchpoint.

Get In Touch
shubhi@loopgro.com+91-8130021461
Registered Office
73/1, Balliwala Chowk,
Kanwali Road, Dehradun,
Uttarakhand
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