PAID
Performance Marketing

Spend less.
Grow faster.

Most D2C brands are burning ad budget on the wrong audiences, wrong creatives, and wrong attribution. We fix all three. Profitable scale isn't about spending more — it's about spending smarter.

30 minutes · No pitch deck · Just strategy

Campaign SnapshotLive
ROAS4.2×↑ 31%
CAC₹318↓ 22%
CTR3.8%↑ 1.4pp
Revenue (30d)₹42L↑ 67%
Ad Spend (30d)₹10L
Representative of avg. client results at 90 days
Meta Ads Google Ads Creative Strategy ROAS Optimisation Audience Targeting Attribution Modelling Performance Creative Retargeting Meta Ads Google Ads Creative Strategy ROAS Optimisation Audience Targeting Attribution Modelling Performance Creative Retargeting
The Problem

Your ads are running.
Your profits aren't.

Most D2C brands hit the same walls when they try to scale paid. Here's what they look like — and why they happen.

01
CAC keeps climbing

You're bidding on the same audiences as every other brand in your category. Without a creative and targeting edge, you're paying more for the same eyeballs.

02
Creative fatigue kills performance

Your top ad from three months ago is now your worst performer. Most brands don't have a system for testing and rotating creative fast enough to keep ROAS stable.

03
Attribution is lying to you

Your dashboard says 4× ROAS. Your bank account disagrees. Broken attribution means you're scaling the wrong campaigns and killing the ones that actually work.

04
Scaling spend breaks efficiency

What works at ₹1L/month falls apart at ₹10L. Without a proper scaling framework — audience expansion, budget pacing, bid strategies — growth stalls or turns unprofitable.

What We Do

Four systems.
One engine.

We don't run campaigns in isolation. Every service feeds the others — creative informs targeting, targeting informs bidding, attribution informs everything.

01Paid Media Management

Full management of your Meta and Google accounts — campaign architecture, audience strategy, bid optimisation, and daily monitoring. We own performance, not just execution.

Covers
Meta AdsGoogle AdsYouTubeShoppingRetargetingProspecting
02Performance Creative Strategy

Creative briefed from data — what angles are working, what's fatiguing, what to test next. We build a creative testing system, not a one-time ad set.

Covers
Creative BriefsHook TestingUGC StrategyStatic vs VideoIteration System
03Audience & Targeting Architecture

Prospecting audiences built from your first-party data, lookalikes, and interest stacks. Retargeting flows segmented by intent — not a single catchall campaign.

Covers
LookalikesInterest StackingRetargeting SegmentsCold ProspectingFirst-Party Data
04Attribution & Reporting

Custom attribution that reconciles platform data with actual revenue. Weekly reporting that shows what's working, what isn't, and what we're doing about it.

Covers
MER TrackingBlended ROASChannel AttributionWeekly ReportingIncrementality
Why Us

Not another
media buyer.

Most agencies optimise for spend. We optimise for profit. Here's what that actually looks like.

Most Agencies
Us
Optimise for platform ROAS
Optimise for blended MER
Same creative for 3 months
Weekly creative iteration system
Broad audience, hope it works
Layered audience architecture
Report what the platform shows
Attribution reconciled to revenue
Paid in isolation
Paid connected to retention & CRO
Monthly check-in calls
Weekly performance reviews
0×
Average ROAS improvement within 90 days of engagement
0%
Average reduction in CAC across client portfolio
0d
Average time from onboarding to first live campaigns
0m
All it takes — one strategy call to know if we're the right fit
How We Work

From strategy call
to profitable scale.

The strategy call is step one. Here's what happens after.

01
Strategy Call

30 minutes. We understand your brand, your numbers, and your goals. You understand how we work. No decks, no jargon.

02
Account Audit

We tear down your current campaigns — attribution, creative, audiences, structure. Every leak identified before we touch anything.

03
90-Day Plan

Channel mix, audience architecture, creative testing roadmap, budget allocation, and success metrics. Built for your brand specifically.

04
Build & Test

Campaigns live in 14 days. Weekly creative tests, audience experiments, and bid iterations. Every decision documented.

05
Scale

Proven creative and audiences scaled systematically. Budget increases tied to efficiency thresholds — never scale until it's profitable.

Platforms We Run

Where we
operate.

Platform expertise, not platform agnosticism. We run what moves product for D2C brands.

Primary
Meta Ads

Facebook and Instagram built for D2C — from cold prospecting to DPA retargeting. Creative-first strategy with rigorous A/B testing at every funnel stage.

ProspectingRetargetingDPAReelsAdvantage+
Primary
Google Ads

Search, Shopping, and YouTube that capture high-intent buyers and complement your Meta funnel. PMax managed with actual oversight, not set-and-forget.

SearchShoppingYouTubePMaxDisplay
Supporting
Influencer & UGC

Performance-first influencer briefs and UGC that feeds your paid pipeline. Content built to convert, not just generate impressions.

UGC BriefsWhitelistingNano-influencerDark Posts
Who This Is For

Right fit.
Right results.

D2C brand doing ₹50L–₹20Cr annually
Validated product, real revenue — ready to scale profitably
Running ads but not scaling profitably
ROAS is inconsistent or declining despite spend increases
Spending ₹3L+ per month on paid media
Enough budget to build a real testing and scaling system
Want paid + retention working together
Understand that acquisition without retention is just burning money
Ready to give creative testing time to work
Profitable scale takes 60–90 days of iteration — not 2 weeks
Strategy Call — What to expectSlots available this week

30 minutes.
No pitch. Just numbers.

We'll look at your current spend, your ROAS, your attribution setup, and tell you honestly where the biggest opportunities are. If we're a fit, we'll tell you what we'd do. If we're not, we'll tell you that too.

Review your current campaign performance together
Identify the 2–3 biggest revenue leaks in your ad account
Outline what a 90-day engagement would look like
Honest assessment of fit — we'll say no if it's not right
Book a Strategy Call
Not the right fit if you're
Pre-revenue or pre-product market fit
Looking for guaranteed results in under 30 days
Unwilling to invest in creative production
Spending under ₹1.5L/month on paid media
GROW FASTER
One call changes everything

Know your
next move.

30 minutes with our team and you'll know exactly what's holding your paid performance back — and what to do about it.

30-minute call No commitment required We'll say no if it's not a fit D2C brands only
Ready to scale?

Get 30 minutes with our team — no pitch, just strategy.

LoopGro

Growth partner for D2C brands. One partner. Every touchpoint.

Get In Touch
shubhi@loopgro.com+91-8130021461
Registered Office
73/1, Balliwala Chowk,
Kanwali Road, Dehradun,
Uttarakhand
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